With deep experience across scale-ups, turnarounds, and brand-led transformation, I partner with founders, boards, and leadership teams to sharpen strategy, reduce costs, automate processes, elevate brand perception, and build resilient operations.
Whether you’re scaling rapidly, refining your brand, optimising spend, negotiating better procurement, embedding automation, or preparing for investment—I deliver pragmatic, actionable solutions customised to your stage and goals.
Unlock new opportunities.
From strategy through to execution, I help businesses identify growth drivers, strengthen their market position, and scale sustainably.
Outcomes: stronger growth trajectory, greater market visibility, and clearer alignment between strategy and delivery.
Stand out. Be heard. Engage deeply.
A strong brand multiplies trust, loyalty, and investor confidence. I work with you to refine how your business shows up to customers, partners, and markets.
Outcomes: higher customer trust and satisfaction, improved retention, stronger reputation, and increased brand equity.
Convert vision into revenue.
Building strong sales and partnerships is critical to scaling. I bring experience in driving commercial momentum and aligning business development with long-term strategy.
Outcomes: stronger commercial outcomes, deeper market reach, and a clearer pathway to sustainable revenue.
Restore stability. Rebuild value.
When businesses face crisis, I bring clarity and hands-on leadership to restore confidence and chart a way forward.
Outcomes: stabilised operations, renewed investor confidence, and a platform for sustainable recovery.
Raise with confidence.
I’ve delivered record-breaking campaigns and supported businesses through high-stakes fundraising. I help you present a credible, compelling case to investors.
Outcomes: higher raise success rates, stronger investor engagement, and enhanced long-term credibility.
Spend smarter. Save more.
High-growth businesses often leak value through inefficient procurement or unmanaged overheads. I help you uncover savings and build cost discipline.
Outcomes: lower supplier costs, improved margins, stronger vendor performance, and healthier cash flow.

✔ Proven COO track record: led a $31M ARR healthtech through Chapter 11 turnaround.
✔ Experience scaling regulated fintechs like Curve and Crowdcube.
✔ Adviser to high-growth startups including Freetrade, Moneybox, and what3words.
✔ Expertise across growth, brand strategy, cost optimisation, procurement, and turnaround.
✔ Pragmatic, outcomes-focused approach that balances people, process, and performance.
VP of Growth, Moneybox
